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How Many People Drink Bourbon Whiskey
Three people make a toast with whiskey

How Many People Drink Bourbon Whiskey

It seems you can’t talk about whisky these days without mentioning bourbon whiskey. Almost everyone is asking the question, how many people drink bourbon whiskey? After all, this distinct type of whiskey has been experiencing a real renaissance in recent years, as evidenced by its proliferation at craft distilleries – and also by its presence in liquor stores, bars and even restaurants across the country.
Bourbon whiskey is a type of distilled grain liquor produced in the United States. It is often distinguished from other types of American whiskey such as Tennessee whiskey as well as from Scotch whisky and Irish whiskey. Although it was first developed in the late 18th century, its production continued on a large scale through the 19th century because of its popularity. Until that time, any product made outside Scotland was known as “Scotch”, so there really wasn’t even a name for this new drink.
bourbon whiskey mixture
Bourbon whiskey is a type of distilled grain liquor produced in the United States. It is often distinguished from other types of American whiskey such as Tennessee whiskey as well as from Scotch whisky and Irish whiskey. Although it was first developed in the late 18th century, its production continued on a large scale through the 19th century because of its popularity. Until that time, any product made outside Scotland was known as “Scotch”, so there really wasn’t even a name for this new drink.
The number of Americans who drink bourbon whiskey has been increasing over the last five years. In 2014, the number of people who consumed the drink increased to 32 percent of the population, up from 27 percent in 2010, according to a Gallup poll. Overall, whiskey is the second most popular liquor among Americans, behind vodka.
Bourbon whiskey isn’t just popular among Americans — it’s also becoming more popular internationally. In 2013, exports of American whiskey rose by 5 percent in value, according to the Distilled Spirits Council of the United States. The council attributed this growth to sales in both emerging markets and established markets such as Australia, Canada and Germany.
Bourbon is the official spirit of America, so it’s no surprise that bourbon whiskey sales and consumption continues to skyrocket.
The Distilled Spirits Council (DISCUS) recently released its annual U.S. spirits industry growth report, which shows remarkable numbers in the bourbon category. By the end of 2016, sales of bourbon whiskey reached $3 billion, representing a 7% increase over 2015.
Bourbon consumption was also up. In 2016, Americans drank 20 million cases of bourbon, an increase of 3%.
Considering that overall spirits consumption remained flat and vodka consumption declined by 1%, these numbers are impressive.
According to a report by the Distilled Spirits Council, which represents 90% of American distillers, bourbon sales were up 3% in 2012. Volume sales of distilled spirits were up 4.1%, while revenue was level with 2011 at $23 billion. Bourbon’s volume share rose above 25% and its revenue share topped 32.5% for the first time since 1993. This was due in part to the rising popularity of bourbon in countries such as Mexico, Indonesia and China.
In the United States, a whiskey is legally defined as a spirit made from the fermented mash of grain that has been distilled to no more than 80 percent alcohol by volume and bottled at no less than 40 percent alcohol by volume.
In general, whiskey is distinguished from other spirits by its aging method, which usually involves charring the inside of wooden casks with fire. In addition to bourbon, there are four major types of American whiskey: rye (made from at least 51 percent rye), malt (made from at least 51 percent malted barley), corn (made from at least 80 percent corn) and wheat (at least 51 percent wheat).
Bourbon is one of the most popular brands of American whiskey, but it’s not the only brand. Other American whiskeys include rye, malt and corn whiskey.
Bourbon whiskey, like most whiskeys, has a long history of consumption in the United States.

How Many People Drink Bourbon Whiskey?

The U.S. Bureau of Alcohol, Tobacco and Firearms reported that in 1994 Americans consumed 54,926,000 gallons of bourbon whiskey.
In short, there are a lot of people drinking bourbon in America. The drink’s popularity over the last few years is undeniable, as sales of bottled bourbon have grown by nearly 20 percent in the last year. More and more bars are serving the drink, too, which means that consumers have plenty of places to enjoy their favorite brands or try new ones from the growing selection. People love this drink, and it seems like those numbers won’t be slowing down any time soon.
Nearly 22 million people drink bourbon in the U.S. alone, with that number growing exponentially. Not only that, but The Spirits Business reports that the amount of bourbon being produced today is 6.7 times more than in the 1990s, so there are plenty of markets to sell it in globally. Bourbon sales are up 24.8% from last year and spirit insiders say it’s because of the whiskey’s versatility — you can pair it with almost any food or drink — and “on trend” all-American appeal.
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